TikTok, the popular app designed for sharing short-form videos, has upward of 1 billion monthly active users. According to one statistic, the average user opens the app eight times a day, spending an average of 52 minutes per day on the platform.
Such an engaged user base provides a great opportunity for savvy users with large followings to earn money. “Short-form content is consumed a lot faster than traditional video content, so the amount of videos consumed is much higher,” says Adam Enfroy, founder of AdamEnfroy.com, an entrepreneur who teaches others how to grow their influence online. “This makes it lucrative because of the faster view counts and subscriber growth.”
From selling sponsored content to promoting your own products or services, soliciting donations, and benefiting from the app’s own income-producing services, there are a variety of ways to make money on TikTok. When it comes to just how much you can earn, the sky is the limit. But there is hard work involved, and not every TikToker can make a lucrative living on the platform.
For aspiring entrepreneurs, Enfroy offers these insights on the different ways to make money on TikTok.